JOAS SOUZA
Ruth Medjber Chats with Joas Souza: Out of the ...
Ruth Medjber Chats with Joas Souza: Out of the Darkroom with Ruth Medjber
JOAS SOUZA
New Aerial Photographs of Salvador - Bahia - ...
New Aerial Photographs of Salvador - Bahia - Brazil
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Hamburg Aerial Photos

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During some aerial photos in Hamburg I did not resist to turn the drone around and capture some photos of the neighbour properties, the city really hide some great constructions, most likely to only be fully appreciated from above, just like almost everything on this planet.

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THE DIGITAL PHOTOGRAPHER MAGAZINE - Shoot Like a Pro

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In the hustle and bustle of recent activities, I almost overlooked sharing an exciting feature! The renowned Digital Photographer Magazine dedicated a captivating 6-page spread to my extensive London Stock Photos collection. A delightful day spent exploring the West End of London with Peter Fenech, the magazine's Technique Editor, resulted in this comprehensive piece. We captured a diverse array of subjects, making it an enriching experience. Have a look - I'm certain you'll find it enjoyable!

Flannels’s New Liverpool Flagship

I've had the distinct pleasure of capturing stunning images of Flannels' major stores across the country, each one more remarkable than the last. With state-of-the-art design elements provided by EB Design, the interiors are nothing short of breathtaking. A particularly standout location was the Flannels' new flagship in Liverpool. This monumental project posed unique challenges, including its expansive size and the necessity to shoot in the late hours. Despite these hurdles, I was able to successfully capture the distinct essence of this flagship store from late evening to the early morning. Explore a selection of the resultant images below, with more readily available online.

Innovative Modular Housing Project: YMCA Thames Gateway by Rogers Stirk Harbour + Partners

In recent months, I've had the pleasure of photographing an exciting new project, the YMCA Thames Gateway, conceived by world-renowned architecture firm Rogers Stirk Harbour + Partners (RSHP). This was more than just an architectural shoot – it was an opportunity to document a groundbreaking project reshaping the future of affordable, sustainable housing in the heart of Romford, Essex.

YMCA Thames Gateway, an initiative under the umbrella of the YMCA Thames Gateway Group, is an inventive housing development addressing the long-standing issue of affordable move-on accommodation. Its design, execution, and purpose represent a monumental leap forward for the organization and those it serves.

The heart of this project is Park View, a development comprising 39 modular residential units. This innovative design allows the YMCA to offer high-quality, affordable housing to single individuals transitioning from the main hostel towards independence. With each unit constructed off-site in Derbyshire, they were then transported and assembled on the site in Essex. From the start of installation in July 2020, it took just half a year to complete the final home assembly in January 2021.

The compact, self-contained homes within Park View bring a sense of community, offering generous, high-quality spaces featuring exceptional insulation, daylight, and acoustics. Leveraging rapid, cost-effective volumetric technology, this method of construction introduces a sustainable, equitable approach to house building – an innovation we're likely to see more frequently in the future.

The project's success wouldn't have been possible without a diligent team working tirelessly behind the scenes. Their collective efforts resulted in a collection of images that truly embody the spirit of the project and a captivating short video detailing the project and its residents.

One such resident, Paul Oshodin, has expressed the transformative impact of moving into Park View. The stability provided by the YMCA and the sense of autonomy in his new home have been invaluable. Projects like the YMCA Thames Gateway demonstrate the power of innovative architecture in shaping and improving lives.

Documenting the YMCA Thames Gateway project was a rewarding experience. The fusion of architecture, community, and transformation is truly inspiring. I look forward to continuing to share stories of innovation and resilience through my lens. Stay tuned for more projects that are reshaping our urban landscape.

Please watch video below.

To see the images in full screen please click here.

Richard Rogers - A sad loss for the whole architectural community.

We lost one of the most brilliant minds of the architectural world, Richard Rogers left us, leaving behind a legacy that only a few humans managed to achieve, a profound stamp on the world with his beautiful buildings, ideas and collaborations, inspiring thousand of professionals across the world. I will always be proud and grateful for having had the opportunity to photograph the projects created by this wonderful and master architect. Thank you for leaving a better world for all of us.

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Willow House - Cotswolds

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It is not everyday that I shoot such a beautiful countryside house like the Willow House, I have to say! It is one of those houses that you immediately feel in love at the moment that you step in. Situated in the charming village of Ascott, very close to Soho Farmhouse and Daylesford. It was absolutely a joy to shoot it for Savills. Photos came out great, also the brochure, designed by my team. Check it out.

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Romain House - Portugal

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Portugal, um dos meus países favoritos no mundo, onde espero que um dia venha a estabelecer-me. Entretanto, estou a captar novos clientes e a enriquecer o meu portefólio com a realização de belos projetos por lá. Desta vez, fotografei esta deslumbrante casa de praia, desenhada pelo arquiteto português Adérito Carvalho e construída pela Pascal Millasseau Construction, uma empresa de construção portuguesa sediada em Leiria. Fiz a cobertura completa, terrestre, aérea e em vídeo.

Para ver todas as imagens, por favor clique. here.

 
 
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Real Estate Video - Noble Harris - 61 Queen Street

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Another nice short promotional video for Noble Harris, this time the property was 61 Queen Street, which you can watch the video below. I’ve also got some nice photos to complete the marketing material. Happy client, happy days!

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Real Estate Video - Noble Harris - Burdett House 15-16 Buckingham Street

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Together with a good selection of photos, a short promotional video is becoming a key tool for commercial estate agencies. Here is the photos and a nice short promotional video that I produced for Noble Harris about Burdett House 15-16 Buckingham Street. They loved the results.

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Harness the Power of Photos and Videos: Case Study - One Dean Street

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In the realm of real estate, captivating potential buyers or renters at the very first glance is crucial. This principle was fully embraced in a project I recently executed for BNP Paribas Real Estate - the promotion of One Dean Street, a state-of-the-art building located in one of the most trendy parts of London, Soho.

High-quality photographs have long been a staple of real estate marketing, beautifully capturing the static features of properties. For One Dean Street, the brochure, designed by Sutton Young, was fully composed with my photographs, which provided striking visuals of the property's unique features and architectural brilliance. You can check the brochure by clicking on the button below.

However, for this project, we took the marketing strategy a step further by integrating dynamic video content, adding a new dimension to the property showcase. A well-produced video offers a virtual walkthrough that creates a fluid sense of space, layout, and scale that static images alone may not convey fully. The promotional video for One Dean Street did just that, bringing the property to life and making prospective buyers feel as if they are right there, exploring their potential new office space.

The powerful combination of photos and videos not only offers a more holistic view of the property but also enhances their individual strengths. While photographs grab immediate attention with striking visuals, videos sustain that interest, providing an immersive experience that static images alone cannot.

Moreover, the storytelling power of videos perfectly complements the snapshots provided by photographs. By using videos, real estate agents can highlight the lifestyle and unique features of the property, creating an emotional connection that often leads to quicker decisions and higher satisfaction rates.

The shareability of photos and videos across various digital platforms also enhances your property's visibility, leading to a wider reach and increasing chances of quicker transactions. This combination also improves your agency's digital footprint and SEO performance, setting you apart from competitors who rely on traditional methods.

Investing in this powerful blend of photos and videos may indeed require a higher upfront cost compared to relying on photos alone, but the potential returns are well worth it. More engagements, quicker sales, higher prices, and heightened client satisfaction all contribute to a rewarding return on investment. As demonstrated by the successful promotion of One Dean Street, blending high-quality photographs and engaging videos can truly revolutionize your real estate marketing strategy.

Piezography now available on the Image Print Centre

I’m proud to announce that the Image Print Centre is the first an only printing studio in the UK to offer Piezography prints on large format. We are equipped with a converted EPSON SureColor SC-P8000 110cm (44”) wide and Piezography Pro Inks, plus a selection of the most beautiful papers on the market to make the best out of this system, the result is just the best Black and White prints in the world.

What is Piezography?

Piezography is a brand of monochromatic inks and software that produce what is unarguably the absolute highest-standard in black and white printing. It was first introduced as a Trademarked brand in 2000 and has gone through successive improvements and changes over the years.

It’s primary purpose is printing black & white photographs with carbon. Today, it is a fully mature and developed product with benefits that remain the target of past and current OEMs. It’s a notch well above current OEM systems and sets a level of its own.

One of the benefits of the Piezography is to double the optical resolution of the converted printer. They also produce more printable locations for microdots allowing a substantially smoother tonal lattitude. Combined with up to seven shades of carbon ink, these proprietary media profiles produce greater accuity and detail, smoother skin tones, increased shadow and highlight detail, and substantially more gray levels than the Epson ABW system. Piezography is the only system capable of printing tens of thousands of gray levels making it a perfect accompaniement to 16 bit raw photography.

The Piezography system is totally democratic. An iPhonographer can make extraordinary 20x24 prints with a Piezography system. Owners of the new high resolution cameras, and those investing in Leica sensors will finally see the gains that these investments in gear can produce. The plain fact is that Piezography squeezes the best out of any digital camera. When film is scanned, a much greater tonal lattitude can be printed than in the darkroom. When used to make digital negatives, Piezography emulates tradtional film without any of the digital artifacts associated with making inkjet film.

The final proof is always in the printing. The most striking characteristic of a Piezography print is produced from the increased load of high quality carbon pigment being printed. The dMax will pick up nearly a full stop as it dries. The quality and preparation of the carbon printed in a thick emulsion on the fine art matte printmaking paper produces an effect not unlike light reflecting off the dust of a butterflies wings. Piezography when printed on fine art baryta surfaces eliminates all gloss differential and bronzing.

Piezography+Pro+Tonal.jpg
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Capturing the Grandeur: An Insight into Warehouse Interior Photography

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As a seasoned photographer, there's a certain allure to shooting vast environments, particularly warehouse interiors—a delightful niche of industrial photography. These spaces, with their striking scale and complexity, offer a unique challenge that is incredibly rewarding to tackle.

Photographing the interiors of warehouses is an exploration of grandeur. These vast expanses often span hundreds of thousands of square feet, filled with towering racks and buzzing with the activity of forklifts. Capturing such scale requires specialized tools and techniques, such as a medium format camera paired with top-tier tilt-shift lenses. This combination produces crystal clear images with flawless straight lines, effectively capturing the awe-inspiring scale and depth of these industrial behemoths.

Beyond the physical dimensions, warehouse photography is about translating energy into visuals. By using slower shutter speeds, I'm able to slightly blur the movement of forklifts darting down the aisles. This technique imbues the static images with a sense of dynamism and action, encapsulating the hive of activity that is a warehouse in full operation.

In essence, the art of warehouse interior photography is not merely about documenting a space. It's about capturing the very essence of the industrial world—the scale, the dynamics, and the raw energy—and communicating it through vivid, high-quality images.

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Aerial Photography and Promotional Video: Discover the Beauty of Industrial Parks and Logistic Centers

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As an architectural photographer specializing in aerial imagery, I have had the privilege of capturing the breathtaking essence of industrial parks and logistic centers from above. These vast landscapes, often overlooked in their grandeur, are a testament to the intricate workings of global commerce. Today, I am excited to share not only my captivating aerial photographs but also a compelling promotional video that further showcases the remarkable beauty and significance of these industrial spaces.

Numbers can be impressive when it comes to massive warehouses, capable of accommodating at least 10 football pitches. However, it is the aerial perspective that truly unveils the full potential of these industrial marvels. With each photograph, I strive to capture the scale, functionality, and aesthetic appeal of these logistical powerhouses. The images themselves speak volumes, painting a vivid picture of the vastness and intricacy that lies within these industrial parks.

To complement the stunning aerial photography, I have also produced a promotional video that brings the industrial parks and logistic centers to life. Through expertly captured footage, this video immerses viewers in the heart of these bustling spaces, providing an up-close and dynamic visual experience. From the efficient movement of goods to the impressive infrastructure that supports it all, the video captures the essence of these industrial environments in a way that static images cannot.

Every frame of the video is carefully crafted to convey the significance and complexity of these industrial spaces. Smooth transitions, striking visuals, and engaging sequences draw viewers into a captivating journey above the logistic centers and industrial parks. Informative text overlays and a compelling voiceover provide insights into the scale, efficiency, and importance of these spaces, creating a cohesive narrative that educates and inspires.

With the combination of aerial photography and the promotional video, you can truly grasp the magnitude and beauty of these industrial landscapes. Whether you are a professional in the industry or simply curious about the inner workings of global logistics, this visual experience will leave you in awe of the intricate systems and impressive structures that drive international trade.

Immerse yourself in the world of industrial parks and logistic centers, and let the images and video ignite your curiosity and appreciation for these remarkable spaces. Should you have any inquiries or wish to discuss a project related to industrial photography, please don't hesitate to reach out. Together, let's celebrate the artistry and significance of industrial parks and logistic centers from a whole new perspective.

For more aerial photos of industrial parks, please visit my portfolio at https://www.joasphotographer.com/industrial-parks-aerial-photography

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Photo Retouch - 6 St Cross Street using a 9 meters high mast.

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Digital photography offers incredible flexibility, allowing us to remove unwanted elements from photos and enhance the overall look of the image. In this example, we took a photo of 6 St Cross Street in Leather Lane (Hatton Garden) and digitally removed all the stalls from the street market, as well as replaced the sky to add a touch of drama. The result is a splendid image that delighted our client. We captured this unique perspective using a 9-meter-high mast, providing a truly captivating view of the property.

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Trinity Trading Estate from above

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There is absolutely no better way to show a large asset like a trading or industrial estate than using aerial photographs, which can be done using an helicopter or a drone, depends of the airspace restriction and wind conditions. The results are always very pleasant and worth it every penny. The property below is the Trinity Trading Estate, located in Sittingbourne, owned by ARAX Properties.

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CGI Tower - 17 Place des Reflets, Courbevoie, Paris

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Recent commission by Arax Properties, an independent and established real estate operating partner targeting the UK, Germany and France. This time, the commission was to capture a hero external photograph of the CGI Tower in La Defence, Paris. The building is beautiful and quite tall, the space to go further back and frame it was very short, the image below was only possible using a very special gear combination, the medium format Fuji GFX50S with the Canon TS-E 17mm F/4.0, which once attached to the GFX body, it becomes 12mm TS-E, giving an extraordinary focal distance and tilt/shift adjustments. The final image is a combination of multiple images captured in a space of 3 hours. Of course, I could not resist to also get somem detail shots. Check below!

CGI Building - Paris ©JSP.jpg
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Westside, Hemel Hempstead - Drone Photography

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There is no better way to show the real dimensions of a property than using aerial photography, either using an helicopter or a drone. Not all the time a drone can be used due to the local air space restrictions, but when it is possible, it becomes a very affordable way to capture a project, a property or just a piece of land from a very interesting perspective.

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Camden Works, 12 Oval Road - Shoot for EC&P

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Some offices that I shoot really deserves to be post here in my blog, one of them is this lovely office in Camden Works that I photographed last week for Edward Charles & Partners. Very warehouse style, with a modern super clean interior designing, right by the heart of Camden Town! I loved it.

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Digital Camera World Article

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Hi everyone! We just wanted to share this great article published on the Digital Camera World Magazine, written by its editor Pever Travers.

https://www.digitalcameraworld.com/news/canon-pro-joas-souza-shares-the-secrets-of-large-format-printing

The Canon imagePROGRAF PRO 4100 that we have is definitely the ultimate large format printer for those looking forward to having the best giclée quality on the market today.

Enjoy the article!

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12-16 St James's Street for Suttonca | The Crown Estate

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What an outstanding office space, brilliant work by Suttonca, shoot with the medium format camera Fuji GFX50s using the Fujifilm GF 23mm f4 R LM WR and the Canon TS-E 17mm F/4 lenses, the result is absolutely amazing. Ultra sharp images with the magical touch of the GFX sensor. Thank you Alex Kim for the opportunity to shoot another premium property owned by The Crown Estate.

Design by Chris Sutton & Rob Mills
MEP by Rabiul Siddique & Kevin Ainsworth (Watkins Payne)
Project Managed by Richard Turner & Jon Knowles (CogentBC LLP)
QS by Alex Jones, Oliver Hilder & Blake Turner (Quantem Consulting LLP)

Capturando o Espírito da Arquitectura